Digital Transformation

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The vision of the digital transformation is to turn Hortifrut into an efficient digital platform covering the entire value chain, from genetics to the end customer.

To materialize this transformation, we are focused on developing three pillars: processes, data and work culture. The process pillar focuses on achieving the digitization of critical and strategic processes throughout the company’s value chain. The objective of the data pillar is to make available, through technology, access to data to facilitate decision-making with automatic information, easy to use and available in a timely manner. The purpose of the work culture pillar is to develop a way of working in the organization based on modern agility practices that allow delivering technological solutions with greater added value and in less time, generating results in an incremental and iterative way.

At Hortifrut we believe that technology and digital transformation are a strategic investment that allows us to consolidate our strategic position in the berry industry.