PBB is a partnership between Hortifrut and Naturipe Berry Growers, a producer of raspberries and strawberries from California.
PBB is located in California, in the U.S., and has testing stations in Mexico, Spain and Chile.
In 2008, PBB released the first two varieties of raspberry "Pacific Deluxe" and "Pacific Royale", and later, in 2010 came “Pacific Majesty”. These three varieties are planted commercially in California and Mexico, providing the first fruits of these new creations.
Using conventional genetic improvement techniques, PBB's objectives and goals are to seek to continually develop the quality and flavor of our products for the delicate tastes of our consumers.